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The Management of Whales

“If you want to be the best in the world – you must make your world smaller.” – Seth Godin In online gaming, a whale is someone who plays far more than the typical player. It’s not unusual for 2% of the player base to account for 95% of...

Good Decisions (And Sunk Costs)

An anonymous friend sends you two tickets to Hamilton, showing on Broadway tomorrow night. On your way to the show, someone offers you $2,000 for the tickets. If you don’t take the money and go to the show instead, how much did it cost you? Or, consider the...