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Coaching Testimonials“I was very busy and trying to train Kathy was taking up even more of my time and my fear was if I could not spend the proper amount of time with her the marketing program would fall off. When I saw your presentation at the Hotsy conference in Las Vegas I knew we were on the same page and if I could get you to set up the templates to manage and monitor the success of the program it would not fall apart. If we had not started as if we were a new business the program could never grow in a straight line with all the branches following the model of who we are and what do we want to be. Now when someone from the branch calls and asks a question about setting up dealers or discounting etc, I can ask them, “how does this fit our business model”? and sometimes they even understand." “Running the day to day operations at Hotsy can get a little overwhelming some days. Working with Rick has allowed me and my staff at Hotsy to stay focused and on track to achieve our goals. The tools and tracking tools we developed with Rick allow our staff to know our key initiatives or “rocks” each quarter and ensure that we are all striving for the same goals. These tools made available through Rick have actually decreased the amount of paperwork we used to complete. Working with Rick has not only grown our sales but saved us valuable time as we are focusing on doing the right things. If Hotsy and two of its largest and best run distributorships in our the Hotsy family have all found the value of coaching then it follows that, this process, and the discipline that defines it will benefit every business owner in our family. We all share the same issues and problems and this process works to reduce the pain and increase the success by ensuring follow through and execution." “Rick is the catalyst, he:
In short, thanks to the Strategic Planning Process we are now Executing. I set some goals this year that I thought were going to be very hard to meet and we exceeded them." “You bring life to the business, we discuss and implement creative ideas, the team is more motivated and enthusiastic. It is more enjoyable coming to work since I have begun to focus more on the strategic aspects and not spend all my time reacting to the day to day issues.” After our first Strategic Planning Session via Skype : To Whom It May Concern, The dashboard method to organize and implement weekly meetings was initially adapted by Buffalo Drilling Company, Inc. during the Fall, 2008. Prior to this time, the randomly scheduled project meetings were somewhat disjointed and primarily focused on jobs-in-progress. There was little or no time afforded marketing, staff development, and long term planning. After two years of dedicated weekly meetings, the core managers have completely accepted the need and benefits of organized discussions and extended planning. These meetings also provide a platform to review long term employment requirements, completed projects and testimonials, potential future work, business development, and diversification of services. All managers have continuously voiced approval of these meetings, even though time, as always, is limited and efforts towards current projects demanding. In closing, I can endorse the process as greatly beneficial to Buffalo Drilling Company, Inc. and note a continued commitment for many years to come. Very truly yours, “I have to admit we were skeptical that as an orthodontist practice we could develop a traditional marketing plan that would be effective. We were wrong. The workshop delivered as promised. Rick and the other companies who participated in the workshop helped us develop a focus on our Ideal Patient and what they really value. We now have a real plan that is effective and efficient. We understand our differentiator and we now live it. Thank you Rick, your workshop delivered as promised.” “The power of the group was evident here. Rick teaches, prods, pushes and utilizes the creative minds of the whole group to build a Marketing Plan that works and at the same time is efficient. I’ve changed my message, my pricing and eliminated some unproductive spending. This workshop has paid for itself many times over.” “This workshop has been great for our company and provided us with many very useful resources and ideas. Everyone needs to step back, survey and profile their Ideal Customer/Prospect while examining core competencies and discovering just what makes their company invaluable. Rick supplied the insights and the tools to discover and develop a message that resonates with desirable customers, new and old. We now have a plan to implement and the confidence that it can deliver effective results. Rick’s workshop has been an enjoyable and rewarding investment in the future of our business.” "After 31 years as a successful money manager I wanted to take myself and my business to the next level. Rick has under committed and over delivered when it comes to helping me build my client base. The educational materials he uses were transformational and his ability to listen and custom design my approach to building my clientele has been on target. The holistic approach focused on setting goals, overcoming my fear of “selling” and opening my eyes to the concept of “making my world smaller” so that I could be the best in the world at what I do. By interviewing and then profiling my Ideal Customers I discovered, and thus changed my thinking, on what they truly valued in working with me. I now have a “sales and marketing program” that is focused, efficient and targeted to a select group of individuals that value what I have to offer. With my formal Referral Process the only people I have to approach now are my present customers." "I wanted to send you a quick note to thank you for coaching us through our growing pains! Given the increased focus on franchising and the opportunities that lie in the security sector, we have been faced with some pretty big decisions this year. Your guidance in helping us clarify our goals and actually put them in print has helped significantly. Our weekly meeting to detail our “action items” has helped us stay on task and remain focused on the big picture… not just the day-to-day activities that often overtake a business. The strategic planning sessions that we have completed have given the entire company a vision that we could not have accomplished without your leadership. Your way of gently affirming our individual value yet guiding us toward a common goal is admired and respected. I am also impressed with your marketing expertise. The MARCOM plan that we are working on makes sense for our budget. I appreciate that you are a team player and work within our means. You are always equipped with a unique idea! Whether it’s our newsletter, website or direct marketing efforts...I could never have accomplished alone what we have done together. Thanks for all you’ve done for us and our owners. We are a stronger company because of your efforts. Your involvement continues to give us a fair perspective about where we are now and where we are heading. I look forward to continuing our relationship and reaching for the next level of our success!" "I’ve worked with Rick Wallace for over 20 years in various capacities. Rick possesses the unique talent of cutting through the clutter and getting to the chase on businesses issues….he gets things done! His creativity and analysis of an enterprise has allowed him to launch some very strategic initiatives in customer care and innovative marketing plans they have significantly grown business I have been associated with. Rick is also very strong in working with the many disciplines of a company to put strategic plans and programs together and drives them to completion. I highly recommend Rick to any organization that needs someone to apply discipline, direction and creativity to an organization." "Through Rick’s guidance I now understand how vital setting goals are for a small business owner like myself. Without that vision I cannot manage my time, lead my company and more importantly realize the dreams I have for either my personal or business life. As we say “you have to have the “want to” before the “how to”. With Rick’s help we have tackled “head on” the challenges that I faced in taking my business to the level I had always dreamed was possible. We are getting results and together we are developing and implementing plans and programs that are working." |
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