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What is coaching?
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While coaching is not a new concept, it has in recent years been growing in importance, especially for small businesses.

Business coaching is not consulting. Business consulting focuses on a specific problem in your business.  Typically, a plan is developed by the consultant after researching the issue and then presented to the business, and the consultant’s job is done. They provide a fish for one meal. 

A business coach is not a consultant, but rather, the coach takes a holistic approach by working with the owner over months and sometimes years developing your skills and teaching you “how to fish”. The results - sustainable, profitable growth.  Want more details? Click on “Your Game Plan” above.

To get a better idea of what coaching can do for your small business, have you ever been told to believe any of the following:
b All you need to know is how to do it
b You just need to get your name out there
b You have to worry about competitors who are always “low balling” you on price, you have to lower your price, it will increase sales
b You are a victim of circumstance - the Western New York economy just won’t support your growth plans
b Customers are hard to figure out
b Experience will benefit you – it takes 3 years to turn a profit, be patient and talk to other owners for help
b It takes money to make money
b You’ve got to be tight fisted to survive
b You can do this on your own
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You’ve been lied to!
These are the 9 lies that are holding your business back. (The book, 9 lies that are holding your business back, is included as a resource when you work with Next Level Coaching.) Many entrepreneurs and business owners have these lies ingrained in their thinking and as the statistics say 4 out 5 will go out of business.
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Great News!
Thousands of business owners like you have been lead through this minefield and have emerged on the other side through partnering with a business coach and using proven, highly effective ideas and systems that will reignite the growth and profitability you envisioned when you started the company.

In fact The Times Business News reported … business coaching is a trend that’s exploding among small businesses and organizations nationwide. It’s estimated that 20% of American small businesses are using them, up from 4% just 4 years ago.
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Business Coaching is in the news

Here is what some leading publications are saying about the benefits of business coaching.

In one 2004 study, executive coaching at Booz Allen Hamilton, the business consultants firm, returned $7.90 for every $1 the firm spent on coaching.
MetrixGlobal LLC

Xerox Corporation carried out several studies on coaching. They determined that in the absence of follow-up coaching to their training classes, 87% of the skills change brought about by the program was lost. That’s 87 cents in the skills dollar. However good your skills training in the classroom, unless it’s followed up on the job, most of its effectiveness is lost without follow-up coaching.
Business Wire

Employees at Nortel Networks estimate that coaching earned the company a 529 percent "return on investment and significant intangible benefits to the business," according to calculations prepared by Merrill C. Anderson, a professor of clinical education at Drake University.
Psychology Today

Kodak has initiated a coaching program focusing on employee productivity and retention for a 1,000 employee unit. The coaching results obtained to-date confirm double-digit productivity increases.
Society for HR Management, 2003

For years, CEOs of some of the most successful and largest companies have relied on executive coaches. Henry McKinnell, CEO of Pfizer, Meg Whitman, CEO of eBay, and David Pottruck, CEO of Charles Schwab & Co., are just a few who rely on a "trusted adviser.
The Business Journal

The leaders of organizations such as Alcoa, American Red Cross, AT&T, Ford, Northwestern Mutual Life, 3M, UPS, American Standard, the federal governments of the United States and Canada are convinced that coaching works to develop people and increase productivity.
Consulting to Management

Employers are shocked at how high their ROI numbers are for coaching. He recalls a large employer in the hospitality industry saved between $30 million and $60 million by coaching its top 200 executives.
Alastair Robertson
Manager of worldwide leadership development, Accenture

Coaching has become a $1 billion a year industry in the US. Some surveys indicate that half of all businesses now employ coaches.
J. Robertson
The Dallas Morning News

Executive Coaches are everywhere these days. Companies hire them to shore up executives or, in some cases, to ship them out. Division heads hire them as change agents. Workers at all levels of the corporate ladder are enlisting coaches for guidance on how to improve their performance, boost their profits, and make better decisions about everything from personnel to strategy.
TIME Business News

Demand for executive coaching has been booming as more company executives and small business owners seek the service. Many consulting and training firms state that within the past year, the number of requests they have received for executive coaching has increased by 60 to 80 percent. A recent study showed that coaching now accounts for around 20 percent of their business, when two years ago it was 5 percent...More executives are beginning to request the service for themselves…as the negative connotation of coaching as a form of punishment for poor performance is replaced by the growing perception that coaching can help an individual or group to build sustainable professional and personal skills, better learn, overcome challenges, reach stretch goals and integrate leadership training.
US Careers Journal

 
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