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Last week’s post hit a nerve with many of you and I received a lot of feedback from readers. Here is a follow up with a great story below from my favorite show GOLD RUSH.

Take a look at this 2 minute Video to set it all up:



Jake Koetting owner of KC Utilities and a great client sent me these quotes he has over his desk:

Nothing will take the place of Persistence.
Talent will not, nothing is more common than unsuccessful men with talent.
Genius will not, unrewarded Genius is almost a proverb.
Education will not, the world is full of educated derelicts.
Persistence and dedication alone are omnipotent.

The slogan “Press On”, has solved and always will solve the problems of the human race”.
– C
alvin Coolidge, Amherst College 1894

ONE OF THE MOST DIFFICULT THINGS everyone has to learn is that for your entire life you must “keep fighting” and adjusting if you hope to survive.  No matter who you are or what your position, you must keep fighting for whatever it is you desire to achieve.If someone is not aware of this contest and expects otherwise, then constant disappointment occurs.  People who fail sometimes do not realize that the simple answer to everyday achievement is to keep fighting.

Health, happiness and success depend upon the fighting spirit of each person.   The big thing is not what happens to us in life—but what we do about what happens to us.

George H. Allen, Hall of Fame NFL Coach

What does this have to do with GOALS?

Well everything. One of the most frustrating things I continue to run into with my clients is that I cannot seem to get across the power of GOALS, what SMART goals are and how they really are the core to a business’s success.

When I ask clients what their top 2 Smart Goals are for the year, I invariably get back things like, a new website, hire a new salesperson, more exposure, training my staff, etc. These are not SMART GOALS (Specific, Measurable, Accountable, Realistic and Timeframe).

SMART GOALS are numbers, metrics, etc. Things like:

  • 25 new Ideal Customers
  • $450,000 in Gross Margin
  • Revenue per FTE of $250,000

You see once you set Goals like these and then you COMMIT to making them, you can easily identify and prioritize the ROCKS/Actions you need to finish to achieve them. This is where persistence comes in. Doing whatever it takes to finish the Rocks and reach the Goal.


My favorite show on TV is Gold Rush on The Discovery Channel. 3 Miners in the Yukon running massive operations to move massive amounts of pay dirt through plants with large trucks and equipment in remote areas.

Each of these guys set true SMART Goals at the first of the year. They are committed to making their goals. Everyone on their team knows the goals and they do cleanups each week – weigh the gold and show where they are against their goal for the season.

Parker (22 years old) had a goal of 4000 oz or about $4.8 million.

Tony Beets had a goal of 2000 oz.

About 1/3 of the way through the season, Parker knew at the rate they were going they would not meet their goal, so he took his foreman and they set up another plant and operation on another site. This was a massive undertaking to run both sites, more equipment, more breakdowns, more problems but they did whatever it took to make their goal. They weighed out 4300 oz. in the last cleanup as the water froze and shut them down for the season.

Tony ran a dredge – the more efficient manner of mining – but toward the end of the season a major part broke and he had to have it custom fabricated in the states. He was going to be down for a month. So he set up a traditional plant, moved his daughter and the team to the new plant and at the end of the season they weighed in at 2313 oz.

The breakdowns, the problems, the floods, the employee issues all required PERSISTENCE to fight through and reach the goals they committed to. Without the COMMMITTMENT to their GOALS – they could have easily made excuses, lived with the stuff that happened, settled for less, or had “hey we did better than last year” attitudes.

If you really are Committed to being a success – I suggest you:

  • COMMIT to them and get your team to commit to them
  • Identify and prioritize the ROCKS/ACTIONS essential to making them happen
  • Be PERSISTENT in focusing on and executing those Rocks